Global Vision - Building New Models for the Corporation of the Future

John L. Daniels, Caroline N. Daniels

McGraw-Hill

1994

224 páginas

7h 28m

ISBN-13: 9780070153509

As the authors point out, the importance of globalization has become so great that even the smallest company will claim to have "gone global" by sending a sales representative to some distant capital. Both of the Danielses have done consulting in the field of information technology: he is now a vice president at IBM's Worldwide Business Transformation Technology Consulting Group, and she holds a Ph.D. in information management from the London Business School. They argue for standardized definitions of and methods for measuring the degree of globalization. The authors also identify three different models of global business strategies (the U.S., Japanese, and European) and emphasize the vital role information technology plays in global business activities. The authors successfully provide the necessary theoretical and strategic underpinnings for any business competing--or considering competing--globally. David Rouse