Building a StoryBrand - Clarify Your Message So Customers Will Listen

Donald Miller

HarperCollins Leadership

2017

240 páginas

8h 0m

ISBN-13: 9780718033323

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Resenhas (2)

4 (Muito bom)

Um dos melhores livros de marketing que eu já li

Ele explica muito bem a importância do branding e do posicionamento da marca e para isso, usa vários exemplos de filmes e compara as narrativas que dão certo e conquistam as pessoas,.com as narrativas que assustam ou são ignoradas.