How to market books - The essencial guide to maximizing profit and exploiting all channels to market

Alison Baverstock

Kogan Page Ltd

2008

336 páginas

11h 12m

ISBN-13: 9780749431051

Relevant to both new and veteran members of the publishing industry, How to Market Books explains best-practice ways to maximize marketing ROIs and deliver top-line growth. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University in the UK, the new edition includes: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost "guerrilla" marketing.