Ogilvy on Advertising -

David Ogilvy

Vintage

1985

224 páginas

7h 28m

ISBN-10: 039472903X

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities

And much, much more.

Resenhas (1)

3.5 (Bom)

Finalmente terminei. Comecei a ler por conta do autor ser influente na área de publicidade, e as opniões dele são bem interessantes apesar de um pouco outdated por ter sido escrito nos anos 80.

Vale a leitura, eu que enrolei demais