The Copywriter's Handbook - A Step-by-Step Guide to Writing Copy That Sells

Robert W. Bly

Holt Paperbacks;

1990

368 páginas

12h 16m

ISBN-10: 0805011943

A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention and sell more products.