Commercial Photography Handbook: Business Techniques for Professional Digital Photographers

Kirk Tuck

Amherst Media, Inc.

2009

128 páginas

4h 16m

ISBN-10: 1584282606

Annotation The reality of successful commercial photography relies on a solid understanding of how to run a small business as well as a deft eye and creative mind behind the camera. This comprehensive guide, written by an industry expert, covers vital points in chapters on marketing, ethics and standards, setting-up a successful business, pricing and licensing and financial strategies.