Leverage the potential of UX to deliver value for business applications Key Features Discover the soft skills necessary to develop impressive UX designs Learn all that you need to know to put in place a UX program Delve deep into the UX Lifecycle - a methodology that was born out of real-life successes Book Description As the demand for real-time insights and actions grows, the need for software that provides the best experience also increases. This book focuses on UX, and why it matters to businesses, how it affects different people within the business, and how it impacts the experience of the end-user. The book begins by defining UX by discussing multiple disciplines involved and the key principles from which you can derive benefit. You'll explore the key value drivers of efficiency, effectiveness, and satisfaction that help to shape a business case. You'll look at how to identify the key stakeholders, and learn about the skills, roles, and tools that are needed to develop effective user experiences. As the book progresses, it delves into the central role that users play throughout any UX implementation. The later chapters of the book explain how UX Lifecycle provides a methodology framework that brings to life how UX can be delivered. The book concludes with two example case studies that provide a guide as to how UX adoption might look within large and medium-sized organizations. By the end of this book, you will have built the skills to put in place the business case, learning opportunities, processes, tools and philosophy to deliver great user experiences. What you will learn Discover UX in the context of skills, steps, principles, and workflow Understand the impact that UX has on a business application Understand the various roles and associated skills needed in a UX team Explore the best practices to achieve UX maturity in your organization Discover best practices to realize the value that UX delivers to a business Get an overview of how UX differ across various business models Who this book is for This book is for business leaders looking to embark on the journey towards building software that creates better business outcomes through delivering great experiences. This book equips you with the knowledge to help you put in place a UX program. UX professionals looking for a methodology that operates at scale will find this book useful.