Hard Sell

This comedic expose traces Reidy's experiences from Pfizer training to life as the 'V-Man,' when Reidy became Pfizer's number-one drug rep during the Viagra craze. With equal parts self-confidence and self-mockery, Reidy takes the reader on a romp through pharma-culture while revealing the controversial side of the drug industry. From viewing a circumcision to gaining a doctor's rapport to providing insight on why doctors choose to prescribe Drug X over Drug Y, and from how to bargain 'sigs' and 'scripts' to why the Viagra pill is shaped as a diamond, Reidy discloses everything.