'Buyology' overturns long-held assumptions, myths and beliefs about what stimulates our interest and drives us to buy. Based on a scientific study of the kinds of 'stimuli' that arouse certain centers in our brain, 'Buyology' reveals which kinds of marketing, advertising, branding, and packaging strategies work, and which have little impact on us - or even turn us away.
Buyology -
Martin Lindstrom
Broadway Books
2008
256 páginas
8h 32m
ISBN-11: _0385523882
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