A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), by Hair, Hult, Ringle, and Sarstedt, provides a concise yet very practical guide to understanding and using PLS structural equation modeling (PLS-SEM). PLS-SEM is evolving as a statistical modeling technique and its use has increased exponentially in recent years within a variety of disciplines, due to the recognition that PLS-SEM’s distinctive methodological features make it a viable alternative to the more popular covariance-based SEM approach. This text includes extensive examples on SmartPLS software, and is accompanied by multiple data sets that are available for download from the accompanying website (www.pls-sem.com).
A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) -
Joseph F. Hair Jr., G. Tomas M. Hult, Christian Ringle, Marko Sarstedt
Sage
2013
328 páginas
10h 56m
ISBN-13: 9781452217444
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