The Four: The Hidden DNA of Amazon, Apple, Facebook and Google -

Scott Galloway

Bantam Press

2017

320 páginas

10h 40m

ISBN-13: 9780593077900

Scott Galloway is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entre­preneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the “World’s 50 Best Busi­ness School Professors” by Poets & Quants. His weekly YouTube series, “Winners and Losers,” has generated tens of millions of views. This is his first book.

Resenhas (1)

5 (Perfeito)

Great book

It gives you an important overview of those 4 hidden big four. It explains why they are great and what might comes up to a new business become as import as those mentioned.