Relevant to both new and veteran members of the publishing industry, How to Market Books explains best-practice ways to maximize marketing ROIs and deliver top-line growth. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University in the UK, the new edition includes: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost "guerrilla" marketing.
How to market books - The essencial guide to maximizing profit and exploiting all channels to market
Alison Baverstock
Kogan Page Ltd
2008
336 páginas
11h 12m
ISBN-13: 9780749431051
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