For the Win (Wharton Executive Essentials) - How Game Thinking Can Revolutionize Your Business

Kevin Werbach, Dan Hunter

Wharton Digital Press

2012

144 páginas

4h 48m

ISBN-13: 9781613630235

Millions flock to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche.

In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design. Werbach and Hunter, lawyers and World of Warcraft players, created the world’s first course on gamification at the Wharton School. In their book, they reveal how game thinking—addressing problems like a game designer—can motivate employees and customers and create engaging experiences that can transform your business.

For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more.

Resenhas (1)

5 (Perfeito)

O Livro nos apresenta o real objetivo da Gamificação: aplicar os mecanismos e os conceitos dos jogos nas atividades do dia-a-dia para criar a motivação e o engajamento que os jogos geram nas pessoas, sem necessariamente transformar tudo em jogos.