The Power of Habit - Why We Do What We Do in Life and Business

Charles Duhigg

Random House Trade Paperbacks

2014

371 páginas

12h 22m

ISBN-13: 9780812981605

In The Power of Habit, Pulitzer Prize–winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Resenhas (10)

4 (Muito bom)

Me surpreendeu

Pensei que era mais um livro de auto-ajuda e como não curto muito o gênero tinha baixas expectativas. Mas de auto-ajuda esse livro não tem quase nada. Os casos relatados são bem interessantes e as partes que falam sobre a ciência do cérebro são fascinantes. Pontos negativos: algumas verdades absolutas me incomodaram um pouco e tem uma hora que fica meio repetitivo...