Resenhas - Steve Jobs

Sergio.Machado 22/10/2021

Autor do livro escreve de forma mínima não linear algumas linhas que fazem o leitor ter que interpretar ou ligar os pontos para entender o que está lendo!

Steve Jobs foi escroto, idiota, inescrupuloso, insensível, imaturo, cabeça-dura, maldoso e vários outras coisas nada boa mas mesmo assim ele era um gênio, sabia onde queria chegar, como chegaria e qual seria a longevidade.

Ler a sua biografia causa um misto de emoção que vai da raiva ao amor em segundos, pois a sua vida foi cercada de sucessos (todos sabem) mas a forma como ele atingiu o sucesso poucos sabiam.

É um livro longo, a escrita não ajuda muito em alguns capítulos na primeira metade mas a segunda metade a vontade de concluir aumenta pois os feitos de Jobs são grandiosos (Pixar, volta pra Apple, iPod, iPhone, loja Apple, iTunes, nuvem?).

Gostei da leitura? indico para quem lê sem compromisso e queira conhecer a mente de um gênio completamente indomável.

Julia Morales 16/10/2021

Apple e Steve: um só
Confesso que consumo os produtos da Apple a mais de 11 anos, mas nunca aprofundei em si na história da empresa ou de seu criador, Steve Jobs.
É um livro muito humano, que mostra que Jobs não era só um gênio inovador, mas crítico, cético, teimoso e como o próprio livro fala ?um babaca?.
Mas calma, é uma aventura bibliográfica ótima. Descobrimos tudo, entendemos o porque de cada coisa e não pude sair dessa leitura ainda mais apaixonada pelo DNA que Jobs deixou na Apple.
Com certeza, uma leitura indispensável para a vida.

52fernandes 28/09/2021

Para quem gosta de bibliografia.
Bibliografia de fácil leitura apesar de extensa, apresenta detalhes do cotidiano do jobs que possibilita uma nova visão sobre sua vida e suas criações. Impressionante como o leitor se envolve na vida dele, sofrendo com seus fracassos e temperamento difícil e se alegrando com seu sucesso, além de ficar curioso com suas peculiaridades.

Emille.pravereler 18/09/2021

#praler
Sabe a curiosidade de ter uma coisa e saber exatamente de onde ela veio? Como surgiu? Quem teve a ideia? Então, esse livro fala sobre a vida de Steve Jobs, desde a sua adoção até a sua morte. O jeito simples de viver, a criatividade e conflitos relacionados ao gênio que revolucionou a forma como utilizamos o celular. Criou e transformou uma empresa de tecnologia (Apple) em praticamente um estilo de vida. Mas não fala só sobre o processo de criação do IPhone, IPad e por aí vai, fala sobre a compra da estúdio infantil Pixar, (do Toy Story, Procurando Nemo e por aí vai). É um livro bem interessante ainda mais pra quem gosta de biografia. Escrito por Walter Isaacson, que também escreveu a biografia de Einstein e Benjamin Franklin. É um livro grande com 607 páginas, mas bem tranquilo e fácil de ler.

Bruno 09/09/2021

O humanismo do gênio
O livro é excelente para aprofundar e desmistificar algumas coisas relacionadas ao grande Steve Jobs. Percebe-se um enfoque não só nas grandes transformações propostas, mas, principalmente, na tentativa se humanizar esse grande personagem e suas imperfeições (que não eram poucas)

Gabriel 07/09/2021

Uma história incrível
É difícil definir uma emoção que represente esse livre, desde a primeira página até a última o leitor experimenta diversas emoções e sensações.
No decorrer da obra, o autor retratou muito bem todos os episódios da vida de Jobs, de forma que o leitor consegue imaginar a situação e como as pessoas se sentiam.
Poder ler e conhecer mais a vida de alguém que admiro muito foi fantástico, entender os processos de criação, o intuito de cada coisa e, principalmente, a essência da empresa.
Recomendo muito a leitura desse livro a todos que se interessam por tecnologia!

Fenrir 30/08/2021

Separem a obra do artista ?
Caso clássico que vc deve olhar a obra e maioria das vezes esquecer o artista, alguns vão entender o lado pessoal do Jobs e outros não ? uns ficarão enojados com sua arrogância e falta de empatia ? outro vão conseguir compreender ? nesse livro você o conhece um pouco mais e fica livre para suas conclusões , eu tenho as minhas e decidi guarda-las comigo mesmo ao invés de influenciar qualquer pessoa nessa minha avaliação pessoal.

May 27/08/2021

Que livro meus amigos ?
O início achei bem ok e demorei a pegar no tranco mas conforme fui avançando a leitura comecei a gostar cada vez mais e acabei amando o livro. Steve Jobs foi revolucionário em tudo que fez. Me pergunto quantas coisas ainda mais maravilhosas teríamos se ele estivesse vivo. Apesar do seu temperamento explosivo e de uma personalidade bem peculiar o seu amor pelo que fazia levou a Apple a ser o que é. Desde que comecei a usar Apple nunca mais conseguir sair. Até tentei mudar pra Android mas não resisti um mês e Agora eu entendo o porque. De onde vem a qualidade e a inovação de todos os produtos. Sem medo de arriscar, ele ia até o fim com os produtos que acreditava e conseguia revolucionar todas as áreas a cada novo lançamento. Recomendo demais a leitura desse livro!

Adilson85 08/08/2021

o que achei da biografia do gênio Steve Jobs !
Acho que e um livro que todo empreendedor seja ele de pequena ou grande empresa ou que seja funcionário deveria ler e absorver a sabedoria desse ícone do Emprededorismo.

Jardel.Felipe 29/07/2021

O grande BABACA
Aí você se pergunta "Por que o título é O grande BABACA?"
Eu lhe respondo: Porque ele era um grande de um BABACA.

Não sou eu que estou dizendo. Fica bem claro ao longo do livro que Steve Jobs era um gênio. Sem igual. Um ser excepcional. No entanto, nada disso impede de uma pessoa ser babaca! Por vezes muito arrogante, rude, grosso, maléfico, sem empatia alguma! Por incrível que pareça ele era uma pessoa muito sensível. E por causa dessa sensibilidade tinha a capacidade de ler muito bem as pessoas. Parecia fazer um raio-x da sua alma. Ao mesmo tempo que via onde você era forte, onde estava suas qualidades, também conseguia ver onde estava suas fraquezas e fragilidades. O que ele fazia com essas informações? O que bem entendesse! Podia destruir psicologicamente pessoas que tentavam lhe ajudar apenas por não gostar de suas ideias. Geralmente dizia que a ideia da pessoa era um lixo, mas após uma semana apresentava essa ideia chamada de lixo como genial. O pior é que ele apresentava a ideia como se fosse dele! E esse é apenas um dos lados obscuros da personalidade de Jobs.

Saindo dessa parte obscura da vida de Jobs também podemos ver suas qualidades. Um homem com uma capacidade intuitiva sem igual. Sua sensibilidade o fazia entender a época e saber o que as pessoas iriam querer no futuro e não no presente. Geralmente não fazia pesquisa de mercado por achar que ninguém sabia o que queria até ele apresentar. E em quase 100% das vezes estava certo!

Uma coisa interessantíssima que eu não sabia era que Jobs era praticamente um hippie. Daqueles veganos que nem tocam em carne. E também contracultura. Um rebelde! Um grande paradoxo tendo em vista quem ele se tornou!

O livro me fez entender que as pessoas são muuuuuito complexas. Pessoas extraordinárias também apresentam complexidades extraordinárias. Foi isso que vi em Jobs. Alguém muito difícil de se entender. Você lerá o livro e verá uma pessoa totalmente exagerada. Extremamente emotiva. Mas que amava o que fazia. Ele era totalmente apaixonado pelo seu produto. Nunca o deixou de ser. Nem por 1 minuto!

No fim ainda não sei o que pensar de Jobs. Ele foi um herói ou um babaca? Era assim que ele via as pessoas. Ou você era um gênio ou você era um lixo. Talvez fosse a mistura dos dois. Talvez todos nós sejamos assim, só quem em escalas menores por não sermos tão grandes quanto ele!

Tiago.Henrique 20/07/2021

Steve Jobs
Uma biografia espetacular, Stevs Jobs era um brilhante empresário, pois tinha uma visão de emprededorismo fora do mal.

Neste livro o Steve fez eu sentir raiva dele e após algumas páginas gostar dele novamente. Quem gosta de ler biografias, com certeza esse livro não pode faltar.

Moitta 15/07/2021

Minhas Notas
As Jobs showed it off to me, he caressed the stockade panels and recalled a lesson that his father implanted deeply in him. It was important, his father said, to craft the backs of cabinets and fences properly, even though they were hidden. “He loved doing things right. He even cared about the look of the parts you couldn’t see.”

“Eichler did a great thing,” Jobs said on one of our walks around the neighborhood. “His houses were smart and cheap and good. They brought clean design and simple taste to lower-income people. They had awesome little features, like radiant heating in the floors. You put carpet on them, and we had nice toasty floors when we were kids.” Jobs said that his appreciation for Eichler homes instilled in him a passion for making nicely designed products for the mass market.

“I love it when you can bring really great design and simple capability to something that doesn’t cost much,” he said as he pointed out the clean elegance of the houses. “It was the original vision for Apple. That’s what we tried to do with the first Mac. That’s what we did with the iPod.”

Reflecting years later on his spiritual feelings, he said that religion was at its best when it emphasized spiritual experiences rather than received dogma. “The juice goes out of Christianity when it becomes too based on faith rather than on living like Jesus or seeing the world as Jesus saw it,”

I learned the truth of the Zen saying that if you are willing to travel around the world to meet a teacher, one will appear next door.

Jobs came to believe that he could impart that feeling of confidence to others and thus push them to do things they hadn’t thought possible.

“Steve is right at the nexus of the counterculture and technology,” he said. “He got the notion of tools for human use.”

Markkula wrote his principles in a one-page paper titled “The Apple Marketing Philosophy” that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: “We will truly understand their needs better than any other company.” The second was focus: “In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities.” The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. “People DO judge a book by its cover,” he wrote. “We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.”

There falls a shadow, as T. S. Eliot noted, between the conception and the creation. In the annals of innovation, new ideas are only part of the equation. Execution is just as important.

Jobs’s prickly behavior was partly driven by his perfectionism and his impatience with those who made compromises in order to get a product out on time and on budget. “He could not make trade-offs well,” said Atkinson. “If someone didn’t care to make their product perfect, they were a bozo.”

“The goal was never to beat the competition, or to make a lot of money. It was to do the greatest thing possible, or even a little greater.”

“By expecting them to do great things, you can get them to do great things. The original Mac team taught me that A-plus players like to work together, and they don’t like it if you tolerate B work. Ask any member of that Mac team. They will tell you it was worth the pain.”

The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.”

“Great art stretches the taste, it doesn’t follow tastes,”

At one point Kare and Atkinson complained that he was making them spend too much time on tiny little tweaks to the title bar when they had bigger things to do. Jobs erupted. “Can you imagine looking at that every day?” he shouted. “It’s not just a little thing, it’s something we have to do right.”

“When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.”

The first was “Don’t compromise.” It was an injunction that would, over time, be both helpful and harmful. Most technology teams made trade-offs. The Mac, on the other hand, would end up being as “insanely great” as Jobs and his acolytes could possibly make it—but it would not ship for another sixteen months, way behind schedule. After mentioning a scheduled completion date, he told them, “It would be better to miss than to turn out the wrong thing.” A different type of project manager, willing to make some trade-offs, might try to lock in dates after which no changes could be made. Not Jobs. He displayed another maxim: “It’s not done until it ships.”

Another chart contained a koōan-like phrase that he later told me was his favorite maxim: “The journey is the reward.” The Mac team, he liked to emphasize, was a special corps with an exalted mission. Someday they would all look back on their journey together and, forgetting or laughing off the painful moments, would regard it as a magical high point in their lives.

The television ad and the frenzy of press preview stories were the first two components in what would become the Steve Jobs playbook for making the introduction of a new product seem like an epochal moment in world history. The third component was the public unveiling of the product itself, amid fanfare and flourishes, in front of an audience of adoring faithful mixed with journalists who were primed to be swept up in the excitement.

“The best thing ever to happen to Steve is when we fired him, told him to get lost,” Arthur Rock later said. The theory, shared by many, is that the tough love made him wiser and more mature. But it’s not that simple. At the company he founded after being ousted from Apple, Jobs was able to indulge all of his instincts, both good and bad. He was unbound. The result was a series of spectacular products that were dazzling market flops. This was the true learning experience. What prepared him for the great success he would have in Act III was not his ouster from his Act I at Apple but his brilliant failures in Act II.

Grove sent Jobs a blistering reply, saying that sharing ideas is “what friendly companies and friends do for each other.” Grove added that he had often freely shared ideas with Jobs in the past and that Jobs should not be so mercenary. Jobs relented. “I have many faults, but one of them is not ingratitude,” he responded. “Therefore, I have changed my position 180 degrees—we will freely help. Thanks for the clearer perspective.”

“He knew the equations that most people didn’t know: Things led to their opposites.”

He had neither Ellison’s conspicuous consumption needs nor Gates’s philanthropic impulses nor the competitive urge to see how high on the Forbes list he could get. Instead his ego needs and personal drives led him to seek fulfillment by creating a legacy that would awe people. A dual legacy, actually: building innovative products and building a lasting company.

“We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are. That was the genesis of that campaign.”

At age twelve, when he got a summer job at Hewlett-Packard, he learned that a properly run company could spawn innovation far more than any single creative individual. “I discovered that the best innovation is sometimes the company, the way you organize a company,” he recalled. “The whole notion of how you build a company is fascinating. When I got the chance to come back to Apple, I realized that I would be useless without the company, and that’s why I decided to stay and rebuild it.”

Ever since Apple’s first brochure proclaimed “Simplicity is the ultimate sophistication,” Jobs had aimed for the simplicity that comes from conquering complexities, not ignoring them.

“It takes a lot of hard work,” he said, “to make something simple, to truly understand the underlying challenges and come up with elegant solutions.”

Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something, you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the simplicity, to understand everything about it and how it’s manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.

“In most people’s vocabularies, design means veneer,” Jobs told Fortune shortly after retaking the reins at Apple. “But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers.”

“Our method was to develop integrated products, and that meant our process had to be integrated and collaborative,” Jobs said.

If Apple is going to succeed, he told me, we’re going to win on innovation. And you can’t win on innovation unless you have a way to communicate to customers.”

Jobs described Mike Markkula’s maxim that a good company must “impute”—it must convey its values and importance in everything it does, from packaging to marketing.

“Think different” and “Here’s to the crazy ones” made for good advertising slogans, but the board was hesitant to make them guidelines for corporate strategy.

Jobs liked to tell the story—and he did so to his team that day—about how everything that he had done correctly had required a moment when he hit the rewind button. In each case he had to rework something that he discovered was not perfect. He talked about doing it on Toy Story, when the character of Woody had evolved into being a jerk, and on a couple of occasions with the original Macintosh. “If something isn’t right, you can’t just ignore it and say you’ll fix it later,” he said. “That’s what other companies do.”

“When technology enables something new, he wants to take advantage of that,” said Johnson. “Plus, for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it’s better, it’s simpler, and it’s at the forefront of technology. That’s where Steve likes to be, in both his products and his stores.”

The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.

One of Jobs’s talents was spotting markets that were filled with second-rate products.

In the end, you just don’t want someone else to control a big part of the user experience. People may disagree with me, but I am pretty consistent about that.

The older I get, the more I see how much motivations matter. The Zune was crappy because the people at Microsoft don’t really love music or art the way we do. We won because we personally love music. We made the iPod for ourselves, and when you’re doing something for yourself, or your best friend or family, you’re not going to cheese out. If you don’t love something, you’re not going to go the extra mile, work the extra weekend, challenge the status quo as much.

One of Jobs’s business rules was to never be afraid of cannibalizing yourself. “If you don’t cannibalize yourself, someone else will,” he said. So even though an iPhone might cannibalize sales of an iPod, or an iPad might cannibalize sales of a laptop, that did not deter him.

The job of art is to chase ugliness away.”

Jobs obsessed over every aspect of the new building, from the overall concept to the tiniest detail regarding materials and construction. “Steve had this firm belief that the right kind of building can do great things for a culture,” said Pixar’s president Ed Catmull. Jobs controlled the creation of the building as if he were a director sweating each scene of a film. “The Pixar building was Steve’s own movie,” Lasseter said.

“There’s a temptation in our networked age to think that ideas can be developed by email and iChat,” he said. “That’s crazy. Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they’re doing, you say ‘Wow,’ and soon you’re cooking up all sorts of ideas.”

So he had the Pixar building designed to promote encounters and unplanned collaborations. “If a building doesn’t encourage that, you’ll lose a lot of innovation and the magic that’s sparked by serendipity,” he said. “So we designed the building to make people get out of their offices and mingle in the central atrium with people they might not otherwise see.”

Alex Haley once said that the best way to begin a speech is “Let me tell you a story.” Nobody is eager for a lecture, but everybody loves a story. And that was the approach Jobs chose. “Today, I want to tell you three stories from my life,” he began. “That’s it. No big deal. Just three stories.”

In his piece Grossman correctly noted that the iPhone did not really invent many new features, it just made these features a lot more usable. “But that’s important. When our tools don’t work, we tend to blame ourselves, for being too stupid or not reading the manual or having too-fat fingers. . . . When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.”

“I like open systems, but I’m a hacker. But most people want things that are easy to use. Steve’s genius is that he knows how to make things simple, and that sometimes requires controlling everything.”

It’s important that we make this transformation, because of what Clayton Christensen calls “the innovator’s dilemma,” where people who invent something are usually the last ones to see past it, and we certainly don’t want to be left behind.

My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure, it was great to make a profit, because that was what allowed you to make great products.

There are a lot of people innovating, and that’s not the main distinction of my career. The reason Apple resonates with people is that there’s a deep current of humanity in our innovation. I think great artists and great engineers are similar, in that they both have a desire to express themselves.

I hate it when people call themselves “entrepreneurs” when what they’re really trying to do is launch a startup and then sell or go public, so they can cash in and move on. They’re unwilling to do the work it takes to build a real company, which is the hardest work in business. That’s how you really make a contribution and add to the legacy of those who went before.

The Beatles were the same way. They kept evolving, moving, refining their art. That’s what I’ve always tried to do—keep moving. Otherwise, as Dylan says, if you’re not busy being born, you’re busy dying.

It’s about trying to express something in the only way that most of us know how—because we can’t write Bob Dylan songs or Tom Stoppard plays. We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That’s what has driven me.

christyan brayan 07/07/2021

Steve Jobs por Walter Isaacson
Impossível imaginar como teria sido se Jobs tivesse escolhido outro autor. Isaacson tem um estilo próprio. É bem detalhista e extenso em alguns momentos mas também é capaz de transportar uma cena pra sua cabeça e te fazer sentir como se fosse um dos presentes. Acho que dificilmente outra biografia vai me me marcar e falar comigo desta forma. Acho que o que mais Jobs me passa pelas lentes de Walter é de ser mais. Ir além, ser excelente, fugir da mediocridade. Fazer mais, com paixão por algo.
Li no Kindle e destaquei trechos e marquei páginas até demais. Algo a ser relido de tempos em tempos.

Henrii 17/06/2021

Além do seu tempo
Não é bem uma biografia detalhada, são pesquisas, matérias sobre a visão de um repórter.
Steve era um cara além do seu tempo, se provou isso com a Apple, mas não era santo.
Teve seus declínios, muitos acertos tbm, uma boa leitura pra quem gosta da marca, existem outras biografias sobre ele que são bem mais completas.

Vinicius.Thais 12/06/2021

Fantástico
Um sacana, arrogante e prepotente essencial, inteligente e genial , único, necessário para a humanidade, transformou a era da computação como ninguém. Mágico !